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NEW QUESTION 34
You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.
Which validation is necessary to satisfy the sales team's requirement?

A. Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.B. Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 SalesC. Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.D. Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.

Answer: A

Explanation:
Ability to use segments from the audience insights to generate marketing lists:
The Sales team needs to generate a marketing campaign based on segment of customers who have a Loyalty email. (loyalty.email)

 

NEW QUESTION 35
You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount and CustomerToWebAccount). The team needs to know how they can configure and update these three relationships.
What feedback should you provide?

A. You can edit each of the three relationships by clicking into the Relationship tab and selecting edit.B. Relationships created via the unification process can only be edited by those with administrator-level access.C. You cannot edit any of the three relationships, as they are non-editable system relationships.D. Relationships created via the unification process can be edited by those with contributor-level access.

Answer: C

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/relationships

 

NEW QUESTION 36
You are a Customer Data Platform Specialist. Your company's information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their dat
a. You need to confirm if their research about data requirements is correct.
Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. The CLV model will not run if there is any missing data in the fields.B. There should be at least 100.000 unique customers to perform the CLV model.C. There should be at least two to three transactions per customer ID. preferably across multiple dates.D. There should be preferably two to three years of transactional data to predict CLV for one year.

Answer: C,D

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-value

 

NEW QUESTION 37
You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.
One of the requirements for the new business-level measure is to add a dimension of the city for each business account.
What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?

A. Remove the default "AccountlD" dimension when creating the measure.B. Use the default "AccountID" dimension when creating the measure.C. Remove the default "CustomerlD* dimension when creating the measure.D. Use the default "CustomerlD* dimension when creating the measure.

Answer: C

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2b

 

NEW QUESTION 38
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