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NEW QUESTION 22
What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.
Answer: A,B,C
Explanation:
Explanation
The following scenarios are examples of link clicks that may not result in a landing page views:
* A person clicks a link accidentally and closes the page before it gets a chance to load
* A person clicks a link intentionally, but the page takes too long to load and the person closes it before it finishes If I can optimize for landing page views, should I?
It depends on your goal and/or ad format:
* If your goal is to get more traffic on a specific page (or specific pages) of your website: We recommend landing page view optimization over link click optimization, since the former can improve traffic quality. We especially recommend it if you're trying to get people to land on a page (or pages) on their mobile devices.
* If your goal is to get more conversions: We recommend trying to optimize for conversions first.
However, conversion optimization does not work for everyone. A conversion-optimized ad set needs to get about 50 of the conversion it's optimized for per week (though getting even more is better) to have a chance at being effective. If your ad set doesn't get that many per week, landing page views could be an effective alternative. They're also a good choice if you don't have lower-funnel events (ex: a purchase conversion) set up with your pixel yet.
* If your goal is to get more people viewing more content on your site overall (not landing on specific destination URLs of ads): We recommend optimizing for ViewContent conversions instead of landing page views, since the former optimizes for people to view any page on your site with that event added.
Note: This means you have to add that specific event to every page you want people to view. For landing page view optimization, you only have to have the pixel base code on every page you want people to land on (we only optimize for people landing on your website after clicking from your ad).
However, keep in mind that this type of optimization is not available for ad sets in Traffic campaigns.
* If you're using an ad format (ex: Canvas, Offers, Messenger) that takes people to a Facebook page or video: We recommend optimizing for link clicks, not landing page views.
NEW QUESTION 23
What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.
Answer: A
Explanation:
Explanation
One of the most powerful tools to measure sales at retail stores is to use Facebook offline events. With Offline Conversion Tracking, you can track when transactions occur in a physical business location and other offline channel, after people see or engage with a Facebook ad.
* Use precise timestamps, including minutes and seconds to track multiple purchases.
* Use actual transaction value to see the most accurate event values on a dashboard.
* Use Order ID's or item number to include multiple items within a single transaction.
So the best strategy is to use offline events to better understand how Facebook marketing campaigns affect the retail stores.
NEW QUESTION 24
You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.
Answer: D
Explanation:
Explanation
When you are working with an agency, you want to grant them access to the Partner tab within your Business Manager Settings.
This will allow them to administer all of your digital assets without having ownership of your accounts.
NEW QUESTION 25
You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.
Answer: A,B,E
Explanation:
Explanation
There are three main ways in which you can debug your Facebook pixel:
1. Install the Facebook Pixel Helper chrome extension so you can see if the events are being tracked properly.
2. Go to your "Events Manager" page in your Business Manager and troubleshoot your pixel events
3. Use Facebook Analytics event debugging tool to troubleshoot it.
NEW QUESTION 26
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