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NEW QUESTION 44
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers

A. Keep the subject text between 50 and 100 characters long.B. A/B test the effectiveness of different subjects.C. Include "RE:", "FWD:'\ "etc." to get the reader's attention.D. Include information relevant to the message in the subject line.

Answer: B,D

 

NEW QUESTION 45
Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement.
Which 2 best practices should NTO employ when sending email?

A. Send Multiple emails a day to keep the brand top of mindB. Set Cadence Expectations to front with SubscribersC. Use Subscriber data to dynamically populate email contentD. Send generic content to appeal to all audicences.

Answer: B,C

 

NEW QUESTION 46
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which statement best describes how AMPscript can be used to customize email messages?

A. Automates the template creation processB. Inserts responsive content based on the user's viewing deviceC. Automates the flow of creating email messagesD. Provides advanced content personalization

Answer: D

 

NEW QUESTION 47
How are the test audiences for an A/B test selected? (Choose 2)

A. The system randomly places target subscribers into the selected audiencesB. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audienceC. The system automatically uses 15% of the population for each audienceD. The test administrator chooses which subscribers to place in each audience

Answer: A,B

 

NEW QUESTION 48
A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? Choose 3 answers

A. Specialized contentB. In Einstein contentC. Dynamic contentD. In Personalization stringsE. Audience segmentation

Answer: B,C,D

 

NEW QUESTION 49
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