The most popular product is Instant Coffee, commonly referred to as coffee powder. It is created by grinding roasted coffee beans. Traditional coffee is no longer in style; instead, instant coffee powder is. Since preparing instant coffee is easy and quick, the public has come to accept it. By heating water and stirring in instant coffee powder, it makes preparation simple for the customer. It also offers the benefit of increasing metabolism, supporting healthy liver and brain function, and containing less caffeine.

Its growing appeal among young people is due to the fact that it satisfies taste buds and that the makers are creating new and alluring flavours. The premiumization of the Instant Coffee industry has benefited from the rising emphasis on distinctive, authentic flavours and diverse useful qualities of coffee. Designing distinctive flavours for instant coffee is becoming more important for both global giants and local artisan businesses.