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NEW QUESTION 46
When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.
Answer: B,C,D
Explanation:
Explanation
Create a Business Manager if:
* Your business has a marketing team: You have more than one person working on your business marketing or more than one person managing your current Facebook or Instagram business presence.
* You manage assets: You manage multiple Facebook or Instagram assets such as Facebook Pages, ad accounts or apps.
* You use a vendor: You work with vendors to help create, run or manage your Pages or ads, but want your business to maintain ownership of all Pages, ad accounts and assets.
* You need control over access and permissions: You want to maintain complete jurisdiction over your assets without attributing ownership to individuals who assist your business operations.
* You want your business to grow: You want the ability to request access to other pages, ad accounts and apps, or share your pages, ads accounts, and apps with other agencies.
* You need to keep your business secure: Business Manager is currently rolling out new security safeguard tools through the new Security Center to better ensure you maintain control of your assets.
NEW QUESTION 47
Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.
Answer: D
Explanation:
Explanation
An ad set or campaign with a budget in one of the following currencies (USD, AUD, CAD, SGD, JPY, NZD, TWD, EUR, CHF, SEK, HKD, GBP, ILS, NOK, KRW, DKK) is required to meet the following minimums:
* If it gets charged for impressions, its daily budget must be at least $1 a day
* If it gets charged for clicks, Likes, video views or post engagement, its daily budget must be at least $5 a day
* If it gets charged for low frequency events like offer claims or app installs, its budget must be at least
$40 a day
An ad set or campaign with a budget in other currencies is required to meet the following minimums:
* If it gets charged for impressions, its daily budget must be at least $0.50 a day
* If it gets charged for clicks, Likes, video views, or post engagement, its daily budget must be at least
$2.50 a day
* If it gets charged for low frequency events like offer claims or app installs, its budget must be at least
$20 a day
NEW QUESTION 48
What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.
Answer: A,B,C,D
Explanation:
Explanation
Here is a list of how Facebook Measurement Partners can help:
Partner Lift: Facebook's Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.
MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.
Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.
NEW QUESTION 49
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