These days, people do almost everything online, including shopping. That's why there's never been a better time to get into e-commerce. Web design is essential for creating an EC site. A good e-commerce portal design Company is all about using the right colors, fonts, images, words, and graphics to persuade your visitors to make a purchase. Many E-commerce website design companies in India fail to meet the client’s expectations. Therefore, it is always better to do background research.
Your e-commerce website design should attract potential customers, provide a great user experience, and showcase your store in the best possible way.
It is estimated that by 2040, 95% of all purchases will be made through e-commerce. So you will have to make your e-commerce site work anyways if you want to remain in business. So how do you ensure that your e-commerce website design works? Here are some tips.
Tip #1 Be Concise
Simplicity is always better when it comes to e-commerce website design. The more elements you have on a page e.g. colors, pop-ups, and banner advertisements, the more it takes away from the whole point of the site, which is closing the sale. Web browsers cannot display all fonts, so it's important to use widely supported fonts. This means using fonts such as Arial, Verdana, Helvetica, and Lucida Sans Unicode.
Tip #2 Prioritize Branding
When it comes to E-commerce, people want products from reliable and established brands. Anonymous e-commerce sites look like hideouts for stealing credit card information.
Tip #3 Add Quality Content and Media
Perhaps the biggest problem for online shoppers is the inability to physically see the product before purchasing. This is also applicable to a physical store. To solve this problem, you need to improve the design of your e-commerce website with high-quality product images and possibly videos. High-resolution images are a must. Any blurriness or pixelation can make potential customers think your product is cheap.
Tip #4 Testimonials and reviews
Another way to build that all-important trust is by displaying social proof. When designing your e-commerce website, look for ways to demonstrate to prospective customers the positive feedback you receive from existing customers. So, put in more effort and create a website that meets your customer's needs. If anyone is unhappy with the service, be there to address their concerns and queries. This will also increase the chances of your customers bouncing back to your site.
Tip #5 Optimize your checkout process
If you want visitors to make purchases on your website, a good e-commerce website design requires an easy-to-navigate checkout process. Once the visitor decides to buy something, the Add to Cart and Buy Now buttons should be easily accessible.
Are you Looking for a Good E-Commerce Website Designing Company?
Sudha Solutions, an e-commerce portal design company, is a digital powerhouse that inspires brands, customers, and clients with insightful conversations that lead to digital transformation. Innovation comes naturally to those of us with strategic thinking. Need more help designing your e-commerce website? Our experienced web designers are happy to help! Contact us if you need more information about our e-commerce website design services.
In this blog, we've shown you our e-commerce website design company’s tips to make your website look appealing to your users and get higher conversion rates. Designing an e-commerce website can be difficult. But now that you know the best e-commerce solution company in India you have everything you need to design a website that not only looks great but converts traffic like crazy. Ecommerce site design is important because it affects user experience, and user experience affects conversion rates. That's why you shouldn't take it lightly. Use these tips to provide your online store with the overhaul it deserves