People are familiar with the concept of eCommerce. It is the process of using the internet to sell and buy items or products. It has a significant impact on daily living. With the growth of eCommerce, things have changed dramatically. Sudha Solutions is an E-commerce portal design company that has a team of experienced designers and developers to offer incredible eCommerce stores. Here, we are discussing important terms used in E-Commerce.

E-Commerce terms

AB Testing: Consider AB testing to be a more precise version of "trial and error" experiments. Customers are randomly presented with two or more varieties of something during the tests. Businesses can then examine which technique resulted in higher sales conversions. E-Commerce web design company developers perform AB testing before starting the development and designing process. 

Affiliate Marketing:  A marketing partnership in which a publisher and an advertiser work together to market to consumers. On their website or social media outlet, the publisher promotes a service or product. The publisher receives a commission fee from the advertiser if the consumer purchases the goods. 

Business-to-Business (B2B) (B2B): Businesses that offer goods or services to other businesses are known as B2b businesses. Examples of B2B businesses include wholesalers of electrical supplies, car manufacturers, and accounting software providers.

Business-to-Business (B2C): B2C companies make deliveries directly to the end consumers. Retail establishments, auto sales, and subscription services like Netflix all fall under this category.

Big Data: Big data refers to enormous data sets that require computer analysis to identify patterns and trends. Businesses can use big data to, for instance, get insight into consumer behavior.

Call-to-Action (CTA ):  A call-to-action (CTA) is a precise directive given to a user to elicit a particular action or behavior. The "Click Here," "To Know More," and "Call Now" buttons on a website are examples of this.

Conversion rate:  The speed at which a customer executes an action. In e-commerce, it is frequently measured how many visitors turn into customers who make purchases. The formula is as follows: Number of Converted Users divided by the sum of all users x 100.

Cookies: An HTTP cookie, also known as a web cookie, online cookie, or browser cookie, is a piece of information that enables online stores to identify, track, and brand their customers. Based on the user settings and preferences that are recorded in cookies, online stores can tailor the consumer experience.

Customer Relationship Management (CRM): The techniques, tactics, and technology a business employs to organize and manage its interactions with clients across the customer lifecycle are referred to as customer relationship management (CRM). E-commerce portal design company develops CRM software to make the management process simple and effective.

Inventory:  The size or cost of a manufacturer's or retailer's stock position. Inventory can refer to the number of sellable goods or raw materials that will be employed in the production process.

Key Performance Indicator (KPI): A KPI is a quantifiable statistic that enables companies to monitor and evaluate their performance over a specific time frame. It enables businesses to assess their performance in achieving their goals. 

 Landing Page: A web page that exists solely to persuade users to execute a specific action. It is specifically intended to increase either engagement or sales.

ROI (Return on Investment): ROI is a financial measure that displays the profit-to-investment ratio.

Search Engine Marketing (SEO): Search Engine Optimization (SEO) is the process of making a website more "friendly" to search engines. The friendlier it is, the higher it will rank naturally (which leads to more visibility).

Conclusion 

Sudha Solutions is an E-Commerce design revamp company that caters to the development of B2B and B2C e-Commerce website development and design at competitive prices in the market.