What is Google AMP (Accelerated Mobile Pages) is an open-source framework developed by Google to create fast-loading, mobile-optimized web pages. The primary goal of Google AMP is to improve user experience on mobile devices by reducing page load time and ensuring content displays smoothly across all screen sizes.AMP uses a simplified version of HTML, optimized JavaScript, and efficient caching to deliver content almost instantly to users.Google introduced AMP to address the growing demand for faster mobile web experiences. As mobile users expect instant access to information, slow-loading pages often lead to higher bounce rates and lower engagement.
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