Instagram has been offering business profiles in Germany for some time now. However, many "commercial" users still do not know about their existence or know their benefits.

Therefore, I would like to summarize the most important points here.

Contact Button

Business profiles have a "contact" button. Three possible information can be stored here: e-mail address, telephone number (optionally via SMS or call) and address. At the address Instagram offers the user the possibility to plan a route to this place.

Category

Another difference is that Instagram brings and displays a category over from the associated Facebook fan page. So this category can only be changed in Facebook. You can see the category in the picture above under my name.

Statistics

Probably the most important difference is the statistics for the individual posts. In a business profile you will find a sign with four bars in the top right of the settings. That's where you get to the statistics.

These statistics show your current impressions, reach, profile views, and clicks on the link, each week.

In addition, you can view the most popular posts, sorted by impressions, reach, interactions, likes, and comments. You can specify periods from 7 days to 2 years.

Exciting are the statistics for the subscribers of your account. Here you can see on which days and how long your subscribers are on Instagram. That is valuable for the further work.

Show

With the Instagram Business Profile, you can also create ads directly from the Instagram app. Individual contributions can be highlighted in this way.

How do you get to your business profile?

If you have a standard profile on Instagram, you can switch to a business profile through the settings.

In the settings you will find the new menu item "Convert to Business Profile". Simply tap the menu item in the Instagram app and the conversion to a company profile starts. If the menu item does not exist, then you have not been considered in the rollout. I have still heard such cases. Be patient in this case.