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NEW QUESTION 31
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

A. User roles can be customized to allow or deny specific permissions.B. Brands can set their own physical address and SAP.C. Subscribers can be maintained at the Business Unit level.D. Email sends can be separated into Tracking folders for each brand.

Answer: B,C

 

NEW QUESTION 32
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website that day. They want to set up a month-long welcome Journey which sends emails specific to the purchase such as the type of tent, the available accessories for the tent, and care of the tent at different points throughout the Journey. NTO also recognizes that due to their competitive prices, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

A. Entry DataB. Salesforce DataC. Contact DataD. Journey Data

Answer: D

 

NEW QUESTION 33
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

A. Distributed SendingB. Distributed MarketingC. Einstein Content SelectionD. Marketing Cloud Connect

Answer: B

 

NEW QUESTION 34
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented? (Choose two.)

A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values.B. Match the external keys of the sender profile and data extension containing account representative details.C. Use substitution strings to populate the From Name and From Email values in the sender profile.D. Pick "Choose from list," selecting the From Name and From Email Values from the list of account users.

Answer: A,C

 

NEW QUESTION 35
A customer wants to perform an email send to a subset of a Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
What approaches should the consultant recommend? (Choose two.)

A. Use Synchronized Data Sources to sync Sales Cloud objects to Marketing Cloud.B. Use SQL Query Activities to output a Sendable Salesforce Data Extension.C. Use Data Filters to segment data to output a Sendable Data Extension.D. Use SQL Query Activities to create a Sendable Synchronized Data Extension.

Answer: A,B

 

NEW QUESTION 36
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