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NEW QUESTION 37
A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A. Record the total number of campaign comments through native insightsB. Measure the engagement rate on the influencers' postsC. Determine the sentiment by scanning positive and negative commentsD. Analyze the reach of exhibition-related posts through Ads Manager

Answer: C

 

NEW QUESTION 38
Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)

A. Use the decline with feedback tool to remind people of the group rules they have violatedB. Create a poll in the community to ask whether new guiding principles should be introducedC. Ask the members who go against group rules to explain themselves in the commentsD. Create and schedule content to reinforce the guiding principles of the community

Answer: A,D

 

NEW QUESTION 39
A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

A. Comment on every post that members make in the group.B. Look at engagement insights to compare the daily number of posts.C. Create a group rule that requires daily engagement to remain in the group.D. Enlist a scheduling tool to create daily topical posts to encourage conversation.E. Highlight top commenters in a special weekly post.

Answer: B,D

 

NEW QUESTION 40
A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A. The imageB. The livestreamC. The videoD. The poll

Answer: A

 

NEW QUESTION 41
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