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NEW QUESTION 51
Which feature would a marketer use to build a Send Classification? (Choose 2)

A. Sender ProfileB. Delivery ProfileC. Custom Profile CenterD. Reply Mail Profile

Answer: B

 

NEW QUESTION 52
A marketer wants to use personalization strings to create individualized content for an upcoming send.
Which three items should the marketer know when using personalization strings? (Choose three.)

A. Personalization strings are case sensitive.B. Personalization strings are limited to profile attributes.C. Personalization strings can appear in the subject line or body of the email.D. Personalization strings are enclosed by double percent symbols.E. When using subscriber data, the attribute or field should have a default value.

Answer: A,D,E

 

NEW QUESTION 53
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers

A. Include "RE:", "FWD:'\ "etc." to get the reader's attention.B. Include information relevant to the message in the subject line.C. Keep the subject text between 50 and 100 characters long.D. A/B test the effectiveness of different subjects.

Answer: C,D

 

NEW QUESTION 54
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? (Choose three.)

A. Updating or creating Salesforce CRM objects or records.B. Extracting data from an Audience data extension for analysis.C. Criteria setting to segment contacts based on behavior using SQL.D. A/B/N testing as part of the workflow to conduct timing and creative tests.E. Goal setting to have the system listen to see if users met the goal.

Answer: A,D,E

 

NEW QUESTION 55
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A. Einstein Engagement FrequencyB. Einstein Messaging InsightC. Einstein Engagement Scoring

Answer: A

 

NEW QUESTION 56
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