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Download Facebook Certified media buying professional Exam Dumps
NEW QUESTION 53
What are all of the mobile advertiser ID's you can utilize to build a custom audience?
Select all that apply.
Choose ALL answers that apply.
Answer: A,B,D
Explanation:
Explanation
You can create ads targeting people by customer lists. One of the data sources you can use is mobile advertiser IDs.
* Apple's Advertising Identifier (IDFA): An advertising ID that Apple provides as part of iOS in its ads framework.
* Android's Advertising ID: An advertising ID that Google provides as part of Google Play services.
* Facebook User ID: If people are logged in to your app via Facebook, you can use their Facebook User ID for targeting.
You can't run Google IDs currently on Facebook to identify users.
NEW QUESTION 54
An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.
Answer: A,C,D
NEW QUESTION 55
You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.
Answer: D
Explanation:
Explanation
All brand lift studies will receive the following metrics by comparing the test (exposed) versus control groups:
* Estimated # of persons - is the estimated incremental number of people who remembered seeing your ad.
* Cost per incremental person - people who remembered seeing your ad (based on your budget).
* Percentage point lift - which is the difference in the percent of people who recall seeing your ad in the exposed group versus those in the control group.
All of these metrics will also be available for message association, favorability, and purchase intent.
Below is an example:
NEW QUESTION 56
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
Answer: C,D
Explanation:
Explanation
If you want to view insights for your Page in Audience Insights, you must at least be a Page Advertiser.
NEW QUESTION 57
What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.
Answer: A,B,C,D
Explanation:
Explanation
The followings are all of the different aspects of a campaign you can change at the ad set level:
This might be an easy one but a lot of people don't use Offers or Dynamic Creatives on their campaigns so might miss this type of question.
NEW QUESTION 58
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P.S. Free 2023 Facebook 410-101 dumps are available on Google Drive shared by PrepAwayExam: https://drive.google.com/open?id=1SNetAVTIb99vuiXzA6vepJAY0GZzc_FA
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