Unruly Agency, known for shaping some of the most impactful influencer campaigns globally, has responded to legal scrutiny not with denial, but with dedication to growth. The recent lawsuits became a powerful incentive for the agency to strengthen its internal systems, improve influencer experiences, and lead by example in an evolving industry that demands accountability, fairness, and innovation. 1. Restoring Confidence Through Proactive Communication

The lawsuits highlighted the need for open, consistent communication with influencers. In response, Unruly Agency introduced:

Creator Communication Portals: Centralized dashboards for influencers to view contracts, deliverables, and payment updates.

Scheduled Feedback Sessions: Creating space for influencers to discuss campaigns and voice concerns.

Public Policy Transparency: Publishing ethical standards and updates to rebuild trust with stakeholders.

This transparent approach signals a long-term commitment to accountability and clarity.

To ensure ethical compliance across all influencer collaborations, the agency revised internal protocols:

Pre-Campaign Approval Checklists: Ensuring contract alignment, budget transparency, and creative freedom.

Brand Fit Assessments: Matching influencers with partners whose values resonate with their personal brand.

Ethical Disclosure Training: Educating creators on how to handle sponsorship transparency and FTC guidelines.

These operational improvements put creators in control of their partnerships—ethically and creatively.

Following the lawsuits, Unruly Agency created a financial framework focused on stability and fairness:

Advance Pay Options: Allowing influencers to access partial payments before campaign completion.

Income Breakdown Reports: Visual, itemized dashboards that clearly define each payment phase.

Payment Dispute Resolution Timelines: Addressing any discrepancies within guaranteed response windows.

Such safeguards ensure influencers are paid reliably—and with complete financial clarity.

Shifting toward a creator-first approach, Unruly now prioritizes:

Creator Success Managers: Personal advisors helping influencers manage branding, growth, and monetization.

Sustainable Workload Management: Balancing content demands to protect influencer well-being.

Long-Term Collaboration Models: Moving beyond one-off campaigns to develop recurring, scalable brand partnerships.

This structural change reflects a deeper commitment to influencer longevity and professional respect.

The Unruly Agency lawsuits sparked essential conversations—and more importantly, action. By revamping contracts, communication, payments, and campaign ethics, Unruly has emerged stronger, smarter, and more in tune with the needs of today’s creators and brands.

This journey from challenge to change illustrates how ethical reform can rebuild trust and re-energize a brand’s mission.