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NEW QUESTION 25
An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)

A. Frequently encourage members to describe their best football tricksB. Share viral videos to spark discussionC. Post visuals that are aligned with the corporate identityD. Create a highly engaging text-based question of the day series

Answer: A,D

 

NEW QUESTION 26
A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A. Include a discussion question about the product that is being launchedB. Partner with influencers to generate posts about the launchC. Post a link to a press release announcing a product launchD. Ask follow-up questions as people leave feedback

Answer: A,D

 

NEW QUESTION 27
A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A. Research competitors and replicate popular creative tactics that perform well for themB. Prioritize the content from the department that is the most polished and ready to postC. Review previous post results and reuse the content that performed bestD. Review briefs from internal stakeholders outlining key messaging, details and targets

Answer: D

 

NEW QUESTION 28
The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A. Create a template and require each regional manager to submit results that are above the benchmarkB. Ask each regional manager to submit an individual report, then merge those into one reportC. Create a template and require each regional manager to complete that template every monthD. Hold a daily meeting with the full team to track progress for each region

Answer: C

 

NEW QUESTION 29
Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A. The video post should be promoted with ads if the primary goal is engagementB. The link post should be promoted with ads if the primary goal is reachC. The link and video post garnered more awareness than the picture postD. The picture post is the most successful if reach is more important than engagement

Answer: D

 

NEW QUESTION 30
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