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NEW QUESTION 44
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

A. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation StudioB. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call dataD. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

Answer: C

 

NEW QUESTION 45
Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

A. Keep SPAM complaints under 10%B. Email never mandatory for customer interactionC. Accurately identify the sender in the header information.D. Keep SPAM complaints under .01%E. Make unsubscribe easy and honor immediately

Answer: B,D,E

 

NEW QUESTION 46
A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)

A. Error handling parametersB. Report results delivery locationC. Error report log locationD. Date range parametersE. Report results file format

Answer: A,B,D

 

NEW QUESTION 47
NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a database this data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for final approval. Using automation studio how can NTO assure that the catalogue stays up to date

A. create and AP drivento put the data directly into data extension when any data is changed.B. create a schedule automation to import the file and send two email each time when changes were detected.C. create a file drop automation to import the files when placed on the specific directory on the
.... FTP.D. create a schedule automation that runsevery 15 min to import the file multiple times a day.

Answer: C

 

NEW QUESTION 48
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