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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q47-Q52):

NEW QUESTION # 47
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

A. Scheduled Automation > Import Activity > Series of Query Activities > Series of SendsB. Scheduled Automation > File Transfer > Import > Series of Query ActivitiesC. Triggered Automation> Import > Data Extension Extract > Marketing JourneyD. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Answer: A


NEW QUESTION # 48
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?

A. Many-to-Many RelationshipB. PopulationC. One-to-Many RelationshipD. One-to-One Relationship

Answer: C


NEW QUESTION # 49
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. User device data is unavailable in Contact Builder for up to 48 hours.B. All mobile app users will create additional Contacts in Marketing Cloud.C. Existing users will create additional Contacts in Marketing Cloud.D. Newly registered users will create additional Contacts in Marketing Cloud.

Answer: D


NEW QUESTION # 50
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?

A. SSJSB. HTMLC. SQLD. AMPscript

Answer: A


NEW QUESTION # 51
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

A. A Private Domain should be applied to the parent business unit.B. A Private Domain should be applied to the child business unit.C. A new Sender Authentication Package should be used for NTO.D. A Sender Authentication Package should be used for CloudKicks.

Answer: B


NEW QUESTION # 52
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