2023 was a pivotal time in the marketing and retail sectors. The year was marked by a trend towards value-conscious shopping, with consumers gravitating towards premium and more affordable options. Businesses had to adapt to new trends in customer data privacy, omnichannel retailing, and social commerce to meet consumer expectations and keep up with demand.

We worked hard to adjust to these changes, and we’ve had some amazing feedback from clients on how Firework’s team and technology helped them navigate the year.

In today’s post, we would like to share some of the results our clients experienced and a few Firework milestones. We appreciate our clients’ and partners’ support and are very positive about reaching new heights in 2024.

GMV Influence: Our clients saw Firework influencing 20% of all Gross Merchandise Value (GMV) showcasing the effectiveness of our video commerce tools in driving sales.

Viewership Expansion: We served 706 million short video viewers, indicating our platform’s growing popularity.

Product Engagement: Our content drove 4.6 million product clicks from short videos and 1.1 million from live streams/digital showrooms, highlighting the power of video commerce in engaging users.

Enhanced Website Sessions: Clients using Firework experienced longer website sessions, in line with consumer trends of detailed online research before purchases.

Global Impact: Reaching viewers in 238 countries, Firework demonstrated its adaptability to diverse global consumer needs.

Product Launches and Integrations: We launched new products and integrated with major players like Google Bard, OpenAI, and Salesforce Commerce Cloud.

Showroom Growth: A 136.4% growth in digital showrooms from 2022 to 2023 indicated increasing demand for our platform.

New Customer Acquisitions: The addition of new customers underscored our position as a trusted digital marketing provider. We are proud to announce we were able to grow tremendously and double our client base year-over-year. 

As we look forward to 2024, we are excited about the opportunities ahead. We are committed to enhancing our services and providing even more value to our clients. The mission is clear: to help our clients stay ahead of the ever-shifting global market. Our team is working on innovative solutions to help our clients achieve their goals and stay ahead of their competitors, and our 2024 roadmap has some exciting innovations planned.

We are confident that our continued commitment to excellence and innovation will help our clients achieve even greater success. We look forward to partnering with our clients to help them achieve their digital marketing objectives, and we are excited about the possibilities that 2024 holds.

To learn more about how Firework can power your brand forward or to speak with a member of our team, book a demo here.