As a business owner, you know that positive customer reviews and Testimonials are essential for building your reputation and attracting new customers. But, are you aware that video testimonials can be even more effective than written reviews?

According to a recent survey, 64% of customers will lean more toward buying a product after watching a video about it. Looking at this conversion rate, the next question will naturally be how can you get your customers to provide video testimonials?

In this blog, we'll share some tips for getting your customers to share their experiences in a Video Testimonial.

1.     Ask for Testimonials

The simplest way to get video testimonials is to ask your customers for them. You could send any form of communication (Email, message, phone call, social media, in person) to your satisfied customers and see if they are okay with recording a short video about their experience with your business.

Additionally, you can also explain the importance of video testimonials and how they can help your business grow to them just so that they understand the ‘why’ behind your request.

2.     Make it Easy

Most customers won't be video experts, so it's important to make the process as easy as possible. Equip them with clear-cut instructions on what your vision is with the video and how they can go about recording it. If they’re really shy or apprehensive about it, you can even provide a script or a list of questions to help ease them into the whole recording process.

Consider using a video testimonial platform like Boast or Testimonial Hero, which makes it easy for customers to record and submit their videos.

3.     Offer Incentives

A win-win scenario for both you and your customer is to offer incentives in return for video testimonials. It is a highly sought-after option to encourage customers to provide video testimonials. You could offer discount vouchers that they can use on their next purchase or give a free product or service on their next purchase in exchange for a video testimonial.

4.     Show Examples

If your customers are hesitant to record a video of themselves talking about your brand’s product/service, it is advisable to show them some examples of other customers who did it before them. This goes a long way in providing clarity on what you're looking for and gives them a visual inference of how to structure their testimonial.

5.     Create a Contest

This method is essentially an extension of incentivizing your customers in return for a video testimonial. A great way to garner participation from a wider section of your customers is by creating a contest and a reward for the winner of the contest. If the contest is completely online, you could also incorporate a hashtag and tell your customers to use it along with their video testimonial and post it on their social media. This will generate a huge buzz and excitement around your brand.

6.     Record on the Spot

If you have a physical location, consider recording video testimonials on the spot. This is an excellent way to capture the enthusiasm and the emotions of satisfied customers at the moment. This method is honestly as close as you’d get to capturing the real emotions of a satisfied customer who just freshly purchased a product/service from your brand. Additionally,  you can even offer a discount on their next purchase to ensure they get something in return for their testimonial and leave them as happy customers.

7.     Leverage Social Media

In today’s digital landscape, social media is arguably the most powerful tool for roping in new customers and generating participation from potential customers. Consider asking customers to record and share their video testimonials on social media using a specific hashtag.

People love to share their experiences with the brands they love on their social media accounts, and if one satisfied customer does, it triggers a domino that massively extends the reach of your brand in a way that can only be leveraged through social media.

8. Host a Video Testimonial Event

Hosting a video testimonial event can be a great way to gather multiple testimonials at once. You can invite satisfied customers to your office or a specific location and provide a professional video recording setup. This approach can also create a fun and engaging environment for your customers, which can encourage them to provide more honest and genuine feedback.

9. Use a Testimonial Service

If you don't have the time or resources to gather video testimonials on your own, consider using a testimonial service. These services specialize in creating high-quality video testimonials and can handle everything from recruiting customers to filming and editing the final product.

In conclusion, video testimonials can be a powerful tool for building your reputation and attracting new customers. By following these tips, you can encourage your customers to share their experiences in a way that is authentic and effective. Remember to make the process easy, offer incentives, and show examples to help your customers feel comfortable and confident in sharing their stories.

Collect video testimonials from your clients the easy way. Reach out to our experts and we’d be happy to aid you in extending the reach of your business in more ways than one!