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NEW QUESTION 30
Northern Trail Outfitters (NTO) is at the beginning of an implementation of B2C Commerce and is now discussing the communication flow. They are designing the flows between systems to send password resets via email when a new account is created in B2C Commerce or the email address is updated.
Considering NTO also uses Service Cloud and Marketing Cloud, which feature should a Solution Architect suggest to optimize the end-customer experience while also ensuring that tracking is visible to service agents?

A. Commerce Cloud Email ServiceB. Service Cloud Email ServiceC. Marketing Cloud Triggered SendD. Marketing Cloud Journey Event

Answer: C

 

NEW QUESTION 31
A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

A. Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey BuilderB. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaignsC. Use SMS as a channel due to its significantly higher engagement rate as compared to emailD. Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months

Answer: A,C

 

NEW QUESTION 32
A company wants to migrate their existing in-house order management solution to the Salesforce Order Management product, which will trigger post-purchase transactional emails through Marketing Cloud. They are already using B2C Commerce, Service Cloud, and Marketing Cloud, as well as the B2C Commerce - Service Cloud Connector and Marketing Cloud Connect.
What are three actions that a Solution Architect must take when planning and deploying this solution? Choose 3 answers

A. Modify the Service Cloud Connector implementation to remove potentially conflicting features with the Order Management Connector.B. Configure data extensions and triggered sends in Marketing Cloud to support transactional emails for ordering scenarios.C. Replace the Service Cloud Connector with an Order Management Connector for B2C Commerce.D. Integrate Salesforce Order Management to B2C Commerce for order history and user self service.E. Migrate subscriber keys in Marketing Cloud to a new Order Management customer identifier.

Answer: A,D,E

 

NEW QUESTION 33
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