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NEW QUESTION 46
Select three (3) best practices for interacting with potential and active subscribers?

A. Always make email opt in requiredB. Follow the CAN SPAM LawC. Make unsubscribing easyD. Make unsubscribing easy, no more than 4 clicksE. Only use the email address offered

Answer: B,C,E

 

NEW QUESTION 47
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers

A. Conduct manual imports of customer information from Sales Cloud.B. Create a data extension to incorporate the imported data from a Salesforce Dashboard.C. Combine each individual's channel contact information under one record.D. Use Marketing Cloud Connect to include data from Sales Cloud.

Answer: C,D

 

NEW QUESTION 48
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

A. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.B. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.D. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.

Answer: C

 

NEW QUESTION 49
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?

A. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)B. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)C. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)D. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)

Answer: B

 

NEW QUESTION 50
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