Anyone who owns a website knows very well that they need to take care of their SEO activities to try to appear among the first results of Google results, so an SEO site analysis of the website can be the key to success. Reaching a position on the first page of search engines means getting a lot of traffic to your website and generating earnings through advertising or affiliation. The result of an SEO page analysis is neither easy nor immediate and requires a lot of effort and consistency in frequently publishing quality content that interests web users.

In addition to content, it is essential often to perform website analysis, or rather, SEO analysis of website pages. Analyzing individual pages will help you optimize them to improve the ones that get more visits and start working even on the ones that don't generate traffic. The SEO analysis activity of a website is called SEO Audit in technical jargon. To check SEO is a complex problem, but at the same time, the basic principles that allow you to do a first free website analysis can be done by yourself. However, for an in-depth SEO site analysis, it is necessary to call an SEO specialist, which has its price.

How to Do an SEO Analysis

There are several online analysis tools as a website SEO checker. Some will ask for a fee, and others for free. In this article, you will see the best tools and software for SEO page analysis of a website. The SEO analysis of a website consists of checking a whole series of factors that need to be optimized to align with what the search engines (Google in particular) ask to be indexed and positioned. It is no coincidence that the word SEO stands for "Search Engine Optimization," which refers to Search Engine Optimization.

And it is precisely the lack of optimization that analysis tools highlight with their reports. Let's start with the most obvious: Google Search Console. Google Search Console returns notoriously difficult-to-understand values, but with a bit of experience, this free tool allows you to get more information about the website score of your site. Analyzing with Search Console requires a trained eye because sometimes, you can learn what written words don't say from pictures. Search Console is full of SEO site analysis tools that examine multiple factors.

SEO Analysis with SEO Tester

It is one of the most complete and reliable SEO audit tools because it flags other essential factors, such as page load speed. Once you reach the main page, all you have to do is enter the URL of the page to be analyzed and wait a few moments for it to complete. As a first screen, the tool will assign a total SEO score to the analyzed page, highlighting the optimization status on a pentagon-shaped graph. The second TAB is called "Base". That is essential because the SEO page analysis is for basic optimization: search preview, meta description, titles, header tags, URL, robots.txt, and sitemap.

Review this section carefully because these elements are still essential for SEO positioning on search engines. On-site SEO optimization means building a good foundation for your project. The third TAB (Content) returns information about content optimization, website rating check, considering keywords present on the page, titles, page size, ALT attributes on images, and microdata. Today, optimizing a website is no longer about filling in text with keywords to rank the page. Instead, search intentions must be identified and answers provided. The concept of keywords remains valid for determining those words that express search intent, but no more than that.

SEO tester Online measures outdated metrics such as keyword density or title tags when they are shown to no longer have any impact on SEO. But this doesn't mean you have to skip the "contents" section. For example, knowing that microdata was not implemented correctly on the page helps fix the lack. Knowing that the primary keyword is not present in the title is undoubtedly helpful for the same reason. You don't trick keywords; you learn to use them differently. In addition, from this section of the site's SEO site analysis, you can find the images missing alt text.

It is precisely the loading speed of the site's pages that SEO Tester Online analyzes in the fourth TAB (speed). This information is taken directly from Google's Pagespeed Inside tool. So, it means it is reliable for SEO page analysis. You conclude your review of this excellent tool with the fifth TAB (social), which deals with whether open graphics for social networks, Twitter cards, and social plugins are implemented on the site. In a future where Google is moving towards rewarding the popularity and authority of a place, social signals should be considered, and you should implement all Open graphics on the site.

SEO Analysis with SEOrch

Many people in this field like SEOrch, while only a few know about it. It's not as lauded as SEO Tester Online, but it is used frequently just as much for SEO page analysis. Likewise, you must enter the URL of the page you want to analyze, then click on the "Verification" button. You can also enter a keyword in the corresponding field to check the SEO of the website page for it. If SEO tester Online returns the analysis in 5 comfortable and clear TABs, SEORCH instead returns the data vertically and can download the test report in PDF format.

In the first section (SEO On-Page), the tool returns information about the status of the title and meta description. It then returns the length of text present in the body of the page and then the count of links, underlining them if the title attribute is missing. Later (SEO Off-Page section) also provides a report on incoming connections. Don't be fooled, though. The tool returns extraordinarily rough and incomplete data. Therefore, be careful what tool you choose when you need an SEO site analysis. There are many specialists in the field; therefore, ask for help if needed.