Of the dozens of mobile marketing channels to choose from, SMS might be the only absolute must. Some channels
may work for some and not others depending on their mobile strategy but an SMS marketing campaign needs to be a central part o... Continue

The email marketing channel doesn’t enjoy the automatically high open rates that SMS does (more on that later).
The average open rate for email is around 20% and the click-through rate is around 3%. The marketers who put the most thou... Continue

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Businesses of all kinds are discovering the many benefits that chatbots have to offer them. One industry in particular that’s especially well-suited for chatbots is the hospitality. Here’s a look at five ways that chatbots can help with... Continue

Despite overall awareness of the value that Quickbooks adds to the business operation, many companies still overlook the need for technology intervention in the management of finances. Ther... Continue

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