What Is Tiktok And How Do I Use It?


After installing and making an account for the short-form smartphone video app, spend some time browsing the platform's two primary channels to get a flavor of how consumers interact with the service. This is especially critical if you intend to be using TikTok as a promotional strategy in the future.


Several TikTok functions such as following similar accounts, liking, sharing, and commenting material — are comparable to those found on other social networking sites you use individually and productively. Naturally, as you interact with TikTok, the platform will learn about you and tailor its recommendations to assist you in discovering the most valuable content.


TikTok begins to differentiate itself from other sites in the overall emphasis on personal placed on users. The good news for brands is that this provides opportunities for creativity.


In August, TikTok surpassed the 100 million monthly active users in the United States. As it expands, it attracts a more diversified audience, including users long beyond their adolescent years. And if a social media platform develops this sort of customer, marketers quickly follow. TikTok has a captive market – according to data, people spend an average of over an hour per day on the app.


Strategy 1: Hashtag Challengers


After evaluating the landscape and determining that your company is suitable for TikTok marketing, you can leverage the power of hashtags and increase the visibility of your posts. Therefore, you can apply the best practices you've developed on other social media platforms, such as Twitter, where you already understand not to overuse hashtags to maximize engagement. Hashtags will assist to buy TikTok followers and improve your TikTok SEO. When viewers search for data, such as the brand videos you're generating, your content appears.

Strategy 2: Top Influencers

As with other social networks, TikTok has a slew of high-profile influencers like Addison Rae, Charli D'Amelio and Zach King, who all have a sizable following. While these top of the list may be out of your brand's TikTok promoting budget at least initially — there are plenty of other prominent viewers with the engaged following.

While you may have to take small steps, your prestige and bargaining power will rise as your following expands if you create valuable content with the right influencers. In this case, the process is similar to that of any other social media platform.

Strategy 3: Tiktok Advertisements

Additionally, brands can opt for TikTok commercials via the newly created TikTok for Business Platform.

TopView is a full-screen stable or dynamic way that takes over "TikTok's most premium real estate."


In-Feed Ads, which display in the audience "For You" section branded hashtag challenge, which provides three- to six-day packages with an increasing penetration rate of 8.5%


Branded Effects is a collection of shareable filters, stickers, and special effects.

While the optimal admix will vary depending on your brand, small businesses have allegedly discovered that In-Feed advertisements generate the highest ROI.


If your brand wishes to create a significant impact on the platform, you should consider one of the following solutions, depending on your budget.

Strategy 4: Create A Pro Account


Ultimately, if your brand is enthusiastic about marketing on TikTok, you should consider upgrading to a Pro account to have access to higher analytics. It enables producers to "better interact with the network" by providing information into how videos are performing across the network, including views (by week and month), following engagement, and popular videos.


According to TikTok, "enabling Pro Account on TikTok provides additional tools to help you in measuring and tracking your success in the last 7 or 28 days.