In this era of technology, digital marketing is that the one aspect that has become very prevalent among the businesses. If any company is curious about making their brand more visible, then it's relevant for them to make use of the many platforms that are available online today. one among the popular platforms is social media sites.
Undoubtedly, there's no denying that digital marketing is growing very hastily nowadays. But there's another technology that is gaining immense popularity like digital marketing and that is Blockchain. it's all set to diversify the digital marketing world in an entirely new manner.
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UNDERSTANDING BLOCKCHAIN TECHNOLOGY
The Blockchain technology isn't only digital but also decentralized also. This technology is efficiently making a mark within the diverse businesses and industries like the world of digital marketing. It can keep an account of the transactions that happen on the client-server networks. The storing of records is ensured protectively in several systems that are decentralized. The noteworthy aspect of Blockchain technology is that due to not having any centralized point it is less susceptible.
Now the technology is on the increase in the digital marketing world, adding the most recent revolution to the association among the businesses and the consumers. the first objective of this technology is increasing the clearness in all the spheres of companies because of the information stored digitally. it's effortless to temper the information or delete it.
BLOCKCHAIN TECHNOLOGY IMPACTING THE DIGITAL MARKETING WORLD
The Blockchain technology is changing the digital marketing world within the following ways:
Affecting the privacy of knowledge
Blockchain can influence the digital marketing during a lot of manners, and one among the possible changes includes customer data sharing. one among the significant problems that customer across online is privacy.
Businesses can easily access the knowledge of customers through the sites visited, searches, products they bought and thru the information they integrated on the sites. Data leaking and hacking is one among the major concerns for customers and at times for business owners as well.
The use of Blockchain technology is useful in eliminating this issue. This technology is accumulating the safety features like encryption and two-factor authentication system which doesn’t allow an individual to access the information. it's essential for a person to verify the identity then only they can obtain the information. Data is secure with the Blockchain technology, and customers don’t need to feel insecure now.
Alterations in digital advertising
The digital marketing world is developing increasingly, but still, it's a long way to go. one among the issues that frustrate the user is the overloading of ads. Professionals stated it because the lack of comprehension among the businesses about their customers or audience. It gets very irritating when the user is visiting a page, and suddenly the screen is popped up with some ad, and therefore the complete screen is intrusive.
Blockchain technology is offering the software named as Basic attention token (BAT). It can change the interaction between the users, advertisers and publishers. This software accumulates three steps, and that they are as following:
Promoters can buy ads with the use of the app on the brave platform.
Users can decide the type of ads they are interested in viewing. They don’t need to see the ads that are unwanted and unnecessary. Promoters or advertisers get paid half the actual amount that they paid to buy the ad that too if users view the advertisement.
Customers get the commission from the BAT. The payment is additionally done for the publishers, but the quantity is more substantial than the customers.
No requirement of intermediaries
Blockchain technology is offering the vast opportunities to the digital marketing world. one among them is that the advertisers don’t have to rely on intermediaries for launching the campaign of ads and for transactions.
Earlier, the first source used to be Google and sites like Facebook. But with Blockchain technology, there's no requirement of an intermediary. It confirms the many enhancement in the digital marketer’s income efficiently.
Transparency
Earlier promoters didn’t get to understand about their published ads which at times used to cause them spending money to post their ads. Advertisements frauds were becoming frequent, so Blockchain technology came to the rescue. it's a technology that is transparent. the utilization of this technology allows the advertisers to gain the understanding for their published ads. they will know who is viewing their ads.
