Shrinkflation is
the next big issue on the menu. If you are smart, you’ve probably already
caught onto the trend.
The question is
whether you’ll keep falling for it and perhaps even implement it yourself, or
if you’ll win by taking a wiser, and maybe still contrarian approach.
Inflation
And Shrinkflation: A Double-Edged Sword
Not only have we
continued to deal with hyperinflation, which continues to grow with current Fed
rate hike actions, but it is being compounded by shrinkflation. This means you
might pay three times as much for an order of French fries today, and get a
third smaller portion too.
Burger King is
finding itself in hot water with this issue, due to a lawsuit around the size
of its burgers. Many, many others, across so many industries have been doing
this too.
Bloomberg points
out the pain this has caused in the travel industry, and the dramatic drop in
value travelers are reporting.
Meanwhile, many
companies have been alienating their best customers by implementing frustrating
AI chatbots.
Banking
is a notorious sector for this, and constantly hits customers with more fees
for less service. Recently the Fed has issued more notices to banks requiring
corrective actions to shore up their positions after other banks have failed.
This unfortunately may cause many to act in a short-sighted manner, which
compounds the issue and accelerates their demise.
Biting Back
Both corporate and
individual consumer customers begin to appear to be biting back, at last.
Credit data being
reported by banks shows them running out of money. They just can’t keep up with
inflation, and juggle mass layoffs at the same time. They are running out of
cash savings and reserves, and are finally stopping paying many of their
bills.
Anticipate a
consolidating and compounding effect as they shift away from companies burning
them with shrinkflation, and moving to where the most value and best deals
are.
This will apply to food, housing, banking, software, streaming TV, travel, banking, and the investment sector.
Those who give
them the best value will keep compounding their gains, while trouble will
snowball for others, even the ones who got away with these practices for many
years.
You Don’t Have To
Do This to Your Customers
Yes, in order to make it work, you have to be more disciplined financially. You have to pick better deals, and not be lazy or short-sighted. You must step up, and go above the norm, with personal human service, still offer strong returns, and increase reporting and transparency, as well as liquidity options.
Do this, and it will pay for itself. You’ll also feel a whole lot better about
the work you do too.
Investment Opportunities
Find out more about investing in secured debt and real estate, go to NNG Capital Fund.
If you are
an Accredited investor and would like to learn more about how
to become a Capital Partner with NNG Capital Fund, Click here to set up a discovery call today!
Photo by Fernando @cferdophotography on Unsplash
Article Source: https://nngcapitalfund.com/managing-shrinkflation-as-an-investor/
