Social networks are a fantastic tool to reach new audiences and bring them to our website.
Through social media marketing you can attract your audience and convert it into subscribers and customers.
These are my tips to increase visits to your blog thanks to social networks.
FOCUS ON A SOCIAL NETWORKThere are many social networks: Facebook, Instagram and even TikTok.
In which of all is your ideal client ?
If you sell excavators, surely not on Instagram.
Surely you have seen projects that have 5 social networks and do not attend any. That is a disaster. You convey a lousy image.
Let's say you are on Facebook because “everyone is there” and because you invest in Facebook Ads .
Voucher. Now think about what content you can publish on Facebook to add value to your ideal client.
Start with the content (posts, tips, tutorials) and then see which format works best (text, video, images).
Working on the interaction on Facebook , and on any social network, is essential, since the algorithm gives greater exposure to the accounts with the greatest interaction, since it considers them more relevant.
Become a Facebook marketing expert .
In short, once you choose a social network, get involved with it.
BET ON VIDEO MARKETINGVideo marketing is the closest way to connect with your audience via the Internet.
The emotional connection you can establish with your audience is unmatched by any other.
In addition, the reach you get by positioning videos on YouTube can leave the number of visits you receive on your blog light years away.
The question is to work with a strategy, add value and be unique and unrepeatable.
INTERACT WITH YOUR AUDIENCEThe grace of social networks is that your audience can interact with you, whom they have as a reference.
For them it is a privilege, for you a necessity if you want to take advantage of this channel to generate business.
Respond to the comments and capture the email with Leads Magnets, contests or whatever comes to mind.
As we have said, algorithms reward profiles that interact with their audience and hide those that do not.
White and bottled.
PROVIDES VALUEIt is not only about publishing but about adding value with each publication. It is preferable to publish little and good than a lot and bad.
To do this, you have to plan your content and have a working method for social networks.
It will cost you at first, but once you get the hang of it, everything will be much easier.
You can share your content (posts, videos, images), those of other actors in your sector and seek interaction with surveys.
Be original.
GIVE GIFTSWe all like to be given something as a gift. Buy me a beer and I'll give you my company.
Your audience works the same. Give him something and he will give you his email. Then it will serve you to do email marketing .
Some of the things you can do are:
raffles
challenges
leads magnets
It is important not to abuse this strategy, you are not an NGO either.
