Today, nearly everyone with a product, service, or even a personal brand is ing into the realm of merchandise. Think t-shirts, caps, coffee mugs, and more. It's no surprise that the term "merch" has become a widespread shorthand for this... Continue

When it comes to self-publishing, book cover design and editing are critical components that authors cannot afford to overlook. Even with the best book marketing strategies, a lackluster cover or poorly edi... Continue

How can authors like you make their books stand out in a sea of millions? With the sheer volume of titles published each year, it might feel like your work could get lost in the crowd. This is where thoughtful strategies and expert help pla... Continue

What’s the secret behind some of the most successful book launches? Ask any seasoned author or industry insider how to market books, and they’ll likely mention one key tactic—book tours. But why are book tours so effective at boosting... Continue

Social media isn't just a tool for the young and tech-savvy; it's a powerhouse for authors looking to boost their book's visibility. Smith Publicity has long understood the impact of a strategic social media presence on book marketing, tran... Continue

Podcasts have increasingly become a crucial element of book marketing campaigns, adding value to  authors' promotional efforts. Whether authors launch their own podcast series or appear as guests on  established podcasts, the impa... Continue

Given the sales statistics for books where printed copies account for about 80 percent of the market, self-published authors might question the need for audiobooks. But as book marketing experts can tell you, sales of audiobooks are growing... Continue

If you're an author whose work becomes popular with book clubs, you can count on the extra sales their interest will generate. Therefore, as you decide how to market your book, you may want to take some steps to encourage clubs. Three of th... Continue

More writers than ever are self-publishing their work and becoming authors. Working with a publicist is always an asset for those focused on success. Or, if your budget doesn't allow for one, try some PR tactics "DIY." Regardless of... Continue

For many years, if you researched how to market a book, you'd find publicists singing the praises of radio interviews. They were plentiful, had highly interested audiences, and some were offered by phone, reducing the need for authors ... Continue

Even with the digital revolution and profound changes in media over the past 20 years, a well-crafted press release has remained a book publicity mainstay. Therefore, as every campaign begins, it's essential to devote time to writ... Continue