How can authors like you make their books stand out in a sea of millions? With the sheer volume of titles published each year, it might feel like your work could get lost in the crowd. This is where thoughtful strategies and expert help pla... Continue

What’s the secret behind some of the most successful book launches? Ask any seasoned author or industry insider how to market books, and they’ll likely mention one key tactic—book tours. But why are book tours so effective at boosting... Continue

Social media isn't just a tool for the young and tech-savvy; it's a powerhouse for authors looking to boost their book's visibility. Smith Publicity has long understood the impact of a strategic social media presence on book marketing, tran... Continue

Podcasts have increasingly become a crucial element of book marketing campaigns, adding value to  authors' promotional efforts. Whether authors launch their own podcast series or appear as guests on  established podcasts, the impa... Continue

Given the sales statistics for books where printed copies account for about 80 percent of the market, self-published authors might question the need for audiobooks. But as book marketing experts can tell you, sales of audiobooks are growing... Continue

If you're an author whose work becomes popular with book clubs, you can count on the extra sales their interest will generate. Therefore, as you decide how to market your book, you may want to take some steps to encourage clubs. Three of th... Continue

More writers than ever are self-publishing their work and becoming authors. Working with a publicist is always an asset for those focused on success. Or, if your budget doesn't allow for one, try some PR tactics "DIY." Regardless of... Continue

The time-honored adage "keep it simple, stupid" (KISS) may often apply to author websites. Experience has shown that making them overly elaborate rarely makes them more effective for book publicity. People visiting ... Continue

The time-honored adage "keep it simple, stupid" (KISS) may often apply to author websites. Experience has shown that making them overly elaborate rarely makes them more effective for book publicity. People visiting your web... Continue

Author's websites need not be overly complicated to accomplish their book marketing objectives. But they do need to be well done and include the necessary elements. Search engines recognize keyword-rich content, so ... Continue

When authors publish their work independently, the same book publicity techniques traditional publishers use are needed for success. It means keeping book marketing (and the required planning) in mind before and after you publish. Some writ... Continue

Even if you're a first-time author, there's no need for the array of book marketing services to seem mysterious. Things continue to evolve, but there are tried-and-true tactics that help you reach target readers with your marketing program.... Continue

Getting books into all the needed retail channels is one of the most important considerations for self-published authors. Therefore, at launch time, wholesalers and distributors have a role to play along with book marketing services profess... Continue

Book reviews are still helpful promotional tools, but where they occur has evolved. Gone are the days when reviews written by media professionals are the only ones that matter. In today's book marketing programs, consumer reviews online als... Continue

For many years, if you researched how to market a book, you'd find publicists singing the praises of radio interviews. They were plentiful, had highly interested audiences, and some were offered by phone, reducing the need for authors ... Continue