The rise of AI-generated Bollywood videos is transforming the entertainment industry, but it also raises critical questions about intellectual property rights. This article explores how artificial intelligence is being used to recreate celebrity likenesses, movie scenes, and promotional content, and examines the legal, ethical, and creative challenges associated with these innovations. It highlights the potential risks for actors, production houses, and content creators, including copyright infringement, unauthorized use of celebrity images, and disputes over digital ownership. Drawing insights from Bollywood Naka and Latest Bollywood News, the article provides a comprehensive overview of how AI is reshaping content creation while testing the boundaries of intellectual property law in Bollywood