According to a recent report published by Fact.MR - a market research and competitive intelligence provider, demand for laundry scent boosters is expected to surpass a valuation of US$ 496 Million in 2021, increasing at a CAGR of around 10.2% through the end of 2031.

Consumers are looking for numerous ways to keep their belongings neat and tidy. They are becoming conscious towards the need to keep their clothes clean and ensure proper hygiene, especially with the onset of the COVID-19 pandemic. This has led to an increase in the consumption of laundry detergents and scent boosters. Laundry scent boosters are used to clean clothes and remove dirt, and add a refreshing smell to clothes, sheets, and towels.

In recent years, extensive scientific research has shown that the laundry scent boosters are highly efficient and ecofriendly. Improved texture and quality and rising affordability and availability have propelled acceptability of the product by consumers across regions.

Purchasing power of consumers has increased in developing economies. This has increased willingness to spend on laundry products, and consumers have started using a variety of products to promote cleanliness in their immediate surroundings. Demand for various scents in the form of beads, liquids, or other different forms across several product ranges in the consumer goods sector has soared. To address the rising demand, manufacturers are producing new products that are organic and have no side effects such as color fading or bad texture of clothes.