True indeed, social media platforms like Facebook, LinkedIn and Twitter have conquered the globe tremendously. They are regarded as great tools to influence the minds of the people and not just venues to connect with a bigger crowd. Nowadays, as the world still face economic crisis, a lot of start-up businesses resort to free online advertisement to introduce their products or services, rather than spend on expensive traditional forms of marketing like commercial ads, billboards and banners. Unknown to most entrepreneurs, Facebook is one social media platform that could bring positive results when used appropriately to their targeted followers. Below are 5 valid reasons why a small to medium- scale businesses like a same day delivery Sydney should use Facebook now.

1. Increase brand awareness

Facebook is considered to be a popular online community where you can increase and build your company’s brand image, especially if you are just promoting a new same day delivery Sydney service option. Facebook offers free advertisement and knowing your potential customers, you can personally reach out to them by creating your own Facebook fan page wherein you can update it with relevant content about your business and what it can offer to the general audience. This is one way to create a lasting relationship between entrepreneurs and their valued clients including new prospects.

2. Start a conversation

With the use of Facebook, you can start a conversation to your loyal clients and other online visitors who may turn out to be your new customers. Facebook is the ideal site to announce upcoming event, promotional sales and other important announcements that could be a good lead to comments, feedbacks and sharing of ideas. Again, through the use of this social media channel, a same day delivery business can continuously promote their delivery services.

3. Increase website traffic

Most social medial marketers use Facebook to attract online users to visit their websites and increase traffic. Facebook has the special features of giving analytics wherein you can get a chance to see who are your most desirable online users based on age, gender and demographic locations. Remember, the moment you have a verifiable number of loyal online followers, these figures could turn out to be more the moment they pass this news to their friends, associates and colleagues at work through word-of-mouth.

4. Promote company’s stability

Facebook can also bring your same day delivery business to the next level of growth because as you make an effort to achieve maximum online visibility, more possible customers will have the chance to view your business profile, giving them the impression of a stable company’s management. Facebook can also categorize your same day delivery Sydney business properly, giving you better listings to search engines which in turn could lead to more sales generation.

5. Feedback analysis

With the use of Facebook, business owners can get various feedbacks from their consumers which will allow them to make the necessary adjustments and improvements for their type of product or service. This is an effective social media tool to follow the trends and behaviors of their target consumers. Knowing their needs and wants could help a company do better in positioning their products or services among their competitors.