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NEW QUESTION 50
An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.
Answer: A,B,C
NEW QUESTION 51
What are some advantages for Facebook Pixel?
(Select all that apply)
Choose ALL answers that apply.
Answer: A,C,D,E
Explanation:
Explanation
You can create a pixel, and connect it to your website, to:
* Make sure your ads are shown to the right people, on the right devices, at the right moment:
Knowing how people use your website can imply what they're likely to do next. This helps Facebook deliver ads to the people most likely to take the action you want them to take.
* Build effective advertising audiences: With Custom Audiences, you can show your ads to people based on how they've already interacted with your website. Using Lookalike Audiences, you can target ads to brand-new people based on their similarity to established visitors and customers.
* Measure cross-device conversions: See how customers move between devices while engaging with your content - and determine what devices they are most likely to convert on.
* Unlock additional Facebook advertising tools: Web conversion campaigns, Custom Audiences from your website, dynamic ad delivery, and metrics such as cost per lead or cost per conversion are only available to advertisers who've installed pixel on their websites.
* Better evaluate your return on ad spend by more precisely attributing online behaviors to your Facebook, Instagram, Messenger, and Audience Network ads.
Pixel can enable powerful, actionable, and cost-saving adjustments to ad delivery - such as only displaying brand awareness campaigns to people who've never visited your website, or offering limited-time discount codes to people who've abandoned online shopping carts.
NEW QUESTION 52
Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.
Answer: A,B,E
Explanation:
Explanation
Metric: Estimated Ad Recall Lift (people)
An estimate of the number of additional people who may remember seeing your ads, if asked, within two days.
This metric shows results for ads using Brand Awareness, Video Views, and Engagement - Post Engagement objectives.
NEW QUESTION 53
You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.
Answer: A
NEW QUESTION 54
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