Off-page SEO refers to SEO tactics applied outside of a website to improve its ranking. These strategies often include link building, guest posting, social media marketing, and more. The goal of off-page SEO is to make search engines (and users) view your site as more trustworthy and authoritative.
Most SEO strategies fall into three categories: on-page SEO, off-page SEO, and technical SEO.
1) On-page SEO covers tactics you can control on your website to help search engines rank and better understand your content. Like your site content, title tag, keyword usage, URL, internal links etc.
2) Off-page SEO refers to links taken from your website.
3) Technical SEO refers to activities that directly affect how search engines index and crawl your site. Such as site speed optimization, structured data, and more.
Off-Page SEO Techniques That Work in 2023
1) Link Building
Link building is obviously the backbone of any off-page SEO strategy. The primary goal of link building should be to earn quality links from reputable websites, focusing on quality over quantity.
Here are three main factors you should consider for quality link building:
Authority
Links from official sites are beneficial as they help you earn trust and reputation. You can checkout the authority score of any website using the Website Domain Authority Checker tool online.
The higher the score, the higher the authority of the link. The goal should be to earn links from reputable sites with high authority scores.
Unique Domain
Another important consideration of link-building success is the number of linking root domains pointing to your site.
Topic Relevance
You should always aim to get links from sites that are topically relevant to your own.
Even if you don’t get links from the exact same place, try to get links from niches related to your business.
2) Brand Building
Brand building should be a part of your overall SEO strategy.
So, how do you incorporate brand building into your SEO strategy, and what are the metrics to measure its success? Let’s find out.
Brand search
The strongest indicator that you’re building your brand is an increase in brand searches. These branded searches can include your brand name, products and services, or domain names.
3) Content Marketing
When we think of content marketing, we tend to assume that it is about creating and publishing content.
When you publish content on the web is known as content marketing. Writing a guest post for a website or publishing an article that links to a reputable site are all examples of content marketing.
Content marketing is about publishing valuable and engaging content that other people will want to link to or share.
Therefore, content marketing strategy is closely related to link building, PR, social media and brand reputation.
4) PR
For a long time, PR and SEO were seen as two completely different branches of marketing.
Digital PR is the new-age link-building strategy favored by many SEOs. You can use Digital PR to promote linkable properties and earn a good amount of backlinks through them.
PR helps with off-page SEO more than just building backlinks.
A good PR campaign can also help establish you as a thought leader in your industry by putting your business at the forefront of your target audience, increasing referral traffic to your site, increasing brand awareness, and more.
5) Local SEO (GMB & Citations)
Local SEO is a branch of SEO in itself which helps off-page SEO in two ways: Google My Business and through citations.
Google My Business
Google My Business (GMB) plays an important role for any local business looking to grow its online presence.
Citation
A citation is a mention of your business online with its NAP. If you want to rank your business in local maps packs as well as in SERPs.
The key to quotes is consistency. Without consistency, your business won’t seem credible because of differences in your business name, address or phone numbers.
6) Social Media
Social media plays an important role to interact users with businesses.
Social media platforms are now used as search engines to help businesses connect with their audiences and vice versa.
Although social sharing is not a direct ranking factor, it can help you reach your potential customers who are looking for answers to specific questions related to your business or connect with the right brands for their needs.
Furthermore, social media is a great medium of communication for your business. If your customers have any questions or complaints, they will first contact you on social media.
7) Forums
Using forums is a part of off-page SEO strategy to get involved in conversations related to your expertise.
Very limited platforms allow you to answer user questions as detailed as the forums.
Forums like Quora and Reddit are a great way to offer your knowledge of a subject and build trust and relationships with potential customers.
With consistency, you can build up a strong community of followers on forums that you can’t expect many of your competitors from the 2000s to have.
8) Influencer Marketing
Influencer marketing is the best way to reach potential customers and build brand awareness by amplifying your content.
One of the ways you can do influencer marketing is blogger outreach.
It may take time for you to build up a list of top bloggers in your niche, but, with consistency, you can slowly get in touch with them and maintain good relationships.
When it comes time to promote your product or service, you can ask these bloggers to endorse or review them on their website/social media platforms.
This will help to create buzz around your product and drive targeted traffic to your website/product page.
9) Events
Events are effective marketing strategies and can contribute to your off-page SEO.
Online events such as webinars and virtual summits can go a long way in promoting your brand name. They are beneficial not only for keeping your audience engaged but also for generating buzz about your business.
10) Guest posting
Guest posting, when used correctly, can get you more than just quality backlinks.
Guest posting is one of the most common link-building tactics used by webmasters because it effectively builds quality links.
Your main objective of guest posting should be to attract new customers, build your brand and increase brand awareness.
11) Podcast
Podcasts are extremely popular these days. If you are not using them yet, you are missing out on tremendous opportunities. Podcasts are beneficial for reaching new audiences through sources that are not limited to search engines.
12) Review
93% of people acknowledge online reviews as influencing their buying decisions.
The reviews for Online Reputation Management are great. Google uses reviews to derive brand signals that may affect your ranking in search results.
Whether you get them on your own page or on third-party platforms, positive reviews can build trust in your audience and increase conversions.
