Amazon Keyword Tools provide sellers with an understanding of their potential buyers. You can use the collected information to build an Amazon marketing strategy and improve the visibility and ranking of your Amazon products.

Now that we know that Amazon keyword tools are useful and one of the most important Amazon seller tools, let's take a look at the best keyword tools for Amazon sellers.

1. Ahrefs Site Explorer

Ahrefs Site Explorer reveals keywords that bring visitors to Amazon pages from organic searches. On the dashboard, you'll see various metrics that let you analyze your competitors' data. It is also possible to see the position the page occupies in the SERP (search engine result page) for each keyword.

Visit website: https://ahrefs.com/site-explorer

To see the most popular related search phrases, enter a general description of your product into Ahrefs' Amazon Keyword Tool and check one of the five Keyword Ideas reports. This typically yields hundreds or even thousands of keyword ideas, given that our US Amazon database alone contains approximately 100 million keywords.

Use the built-in filters to refine by monthly search volume, clicks and other factors as this can be overwhelming. Include any relevant keywords in your product listings to help them become more visible. Click here to know more in detail stepwise.

2. MerchantWords

MerchantWords is a great Amazon keyword tool for sellers looking to increase their sales and conversion rates. Sellers can use this tool to get valuable keywords without the need for much SEO expertise. You can generate keyword phrases specific to your products or based on user search queries.

Visit website: https://www.merchantwords.com/

3. Keyword Inspector

KeywordInspector offers many different options including trending keyword search. This feature enables members to check out the top new keywords on a daily or weekly basis.

The Indexation Tester and Reverse ASIN features help you optimize your Amazon products to reach interested buyers. KeywordInspector is not free. Members must either purchase credits for the tools they want or purchase a monthly subscription.

4. Scientific Salesman

Scientific Seller is easy to use and unlike some other tools, it is completely free. Free keyword research tool provides accurate Amazon buyer keyword information with its competition all over the world. The platform can be slow but provides relevant and quality keyword data for Amazon sellers.

Visit website: https://www.scientificseller.com/