Any company that wants to expand and flourish online must focus on converting organic visitors into quality leads. Here are some pointers for doing so:

Make sure your website is conversion-optimized by creating calls-to-action that are clear, user-friendly, and easy to navigate. Also, your website should be fast and optimized for mobile devices.

Provide insightful, interesting and relevant content that will be helpful to your readers. Make sure your content adds value to your readers and use the keywords they are using to find you. This will help in bringing quality traffic to your website.

Employ Lead Magnets: Offer your visitors something valuable in exchange for their contact details. This could be a free publication, e-book or webinar that educates your target market.

Employ retargeting to display relevant ads to your website visitors as they surf the Internet. This will help them remember your company and motivate them to visit your website again.

Engage your audience. Use social media and other means to interact with your audience. Be prompt in your response to messages and comments, and be helpful. This will increase your chances of becoming a qualified lead for your audience and help you gain their trust.

Employ email marketing: Send informational emails as you progress through the sales cycle. Create email list segments based on your customers' interests and behavior so that you can send them content tailored to their needs.

Use analytics to monitor your conversion rates and adjust your plan as needed. Try a variety of strategies to find which is most effective for your company.

You can build your internet business by implementing these tips and converting organic visitors into quality leads.