Using real estate SEO will help increase the visibility of your real estate website in the organic — or unpaid — search results of search engines. This means that if you optimize your website correctly then it will rank higher on the search results page and receive more clicks, which means more visitors, which means more leads for your business.

What are the benefits of real estate SEO?

There is a lot of competition online for real estate investors, which means it may take some time for your efforts to pay off. However, when you start generating countless leads, the time it takes to switch up your SEO strategy will be worth it. Having a great real estate website is a great thing. Whether you’re a techie or hire someone to help you design an attractive site, having a website is vital in today’s world. One of the most enticing reasons to care about SEO is that it is essentially a free form of advertising. You can pay top dollar to have ads appear on the Google search results page, or you can pay nothing at all — except for your time — to have your site rank high naturally. SEO is one of the best lead generation strategies because it is a form of inbound marketing. This means that it mainly serves ads to people who are already searching for your product or service, thereby helping you to get better leads. While other forms of marketing are crucial, the right SEO strategy in advertising arguably has the best ROI because if you commit to keeping up with your efforts, the effects will eventually snowball.

Understanding real estate SEO will also assist you better understand the search habits of your target audience. Once you know what people are searching for, you can customize your site accordingly, driving more people to your business homepage. However, keep in mind that Google is constantly changing its algorithm. If you want your site to stay up to date, you should always be updating and improving your SEO strategy.

1) On-Site SEO Tips for Real Estate Agents

When it comes to real estate SEO, the first step is on-site SEO. View this step as the foundation of your SEO strategy on which everything else is built. On-site SEO refers to title, content copy, meta description for key pages on your real estate website including internal and external links, keywords, design, photo, photo description (title and alt tags) and site speed.

In order for your site to rank well for various search terms, be careful with the keywords and phrases you use, and keep your page loading time as fast as possible.

- Using long tail keywords is another great marketing strategy because there isn’t a lot of competition in these terms, which makes it easier for your site to rank.

Fulfill User Intent
User experience is important for good SEO for real estate agents. Can the customer get what they want from your site when they want it? Is your website easy to use? Look at it this way: Homebuyers clearly want to do business with you because they’re on your site. Don’t give them a reason not to do business with you, such as failing to serve the intended purpose of their visiting your page. This is why on-site SEO is so important — by using SEO best practices on your real estate website, you make it easier for users who want your services to find you, which can be found on Google searches and other search engines. reinforces the value of your page.

Target Real Estate Keywords

Now that you understand the basics of on-site SEO and user intent, you need to target the right keywords. And this includes long-tail keywords with specific phrases that users use when using a search engine. There are primary keywords and secondary keywords.
Primary keywords are the words and phrases that are searched for most often in relation to a specific topic or service, such as “real estate agent” or “how to sell a home.” Secondary keywords are searched less often — something like “how to sell a ski house in aspen”. It is important to note that you should not use keywords just for the sake of placing keywords on your site; This is not good real estate agent SEO.
Keyword research is a technique used in digital marketing, and you can use tools like MOZ to determine which primary and secondary keywords you should use in both your site content and your site structure.

Optimize On-Page Content

One of the best ways to get your site to rank higher on search engines and secure lead generation is to produce high-quality content. From the homepage to secondary pages and your blog, if you create good content that visitors find useful and informative, you will nail SEO for real estate agents.
One of the factors Google uses to rank sites is high-quality content. If implemented consistently, you will give Google and other search engines no choice but to rank your site well. This strategy is commonly known as content marketing. But it’s not just about the content of your real estate website.
The ultimate goal is to get as much organic traffic as possible to your site, and optimization of your website is a major ranking factor for various SERPS.

Create Local Content

Real estate SEO closely follows the industry in terms of the importance of locality. That’s where modifiers on your keywords can really help boost your rankings. If you add your city and state to the keywords you want, the competition on more specific keywords will decrease, and the reward will increase exponentially.

Also, be sure to include your company’s contact information. This usually means listing your address, phone number and daily hours on your website. And make it easy for the user to find this information. Don’t make them wander around your website to find a way to contact you. If you want their business or more property listings, this information should be on the first page of your website. When it comes to real estate SEO tips, you might think this is obvious, but you’d be amazed at how often this step is overlooked. By thinking locally and following more specific keywords, you will reduce the number of competitors fighting over these keywords, which can improve your website’s ranking.

Include Real Estate Keywords in Headers

One of the best ways to rank sites for specific keywords is through their headers. Like a headline in a newspaper, a title tag is the first interaction you have with your site visitors. It is also the first thing to show search queries in various search engine rankings. The goal is to keep this person on your site, and the better/more relevant your header is, the more likely the reader is to read your content.
Remember: When it comes to real estate SEO, always think about user intent. It’s good to rank for keywords, but one of the best real estate SEO tips is to always think like a customer and structure your web design around headers with your potential customers in mind. But proper headers are also important for SEO services to reach your target audience.

2) Off-Site SEO Tips for Real Estate Agents

When it comes to real estate SEO, off-site SEO is one of the more challenging aspects because there is only so much you can control. Off-site SEO touches on link building to help you get more backlinks, reviews on places like Yelp and social media, and how to use these tools to help you build brand authority in your niche.

Build local citations, backlinks and reviews on popular sites

When it comes to off-page SEO, backlinks and testimonials will take care of themselves if you apply real estate SEO tips to on-site content. Other sites will want to use it and link to it — and when they do, it’s called a backlink. This strategy is one of those real estate agent SEO tips that you can really use to grow your company, especially if sites with high domain authority link to your content.

The best way to increase interest in your website is to quote local experts and local businesses in your content. Doing so gives your site more credibility from Google’s point of view and local experts may also share your content on their social channels, thus exposing your brand to a new audience.

Another similar method involves reviews and testimonials. Whether it’s on-site reviews or through a third party, Google loves reviews. The better reviews and more stars you get, the better your real estate SEO will be, and the more potential clients will be able to find you in your local real estate market.

3)  Optimize Social Media Platforms
The easiest off-page SEO is social media. It is important to create your social media posts with user intent in mind.

SEO for Real Estate Listings
When it comes to real estate SEO, it’s all about the property listing. It’s hard to make money in real estate if potential customers can’t find what you want to sell. To get the most out of your real estate listing, it’s important to optimize your images and headers to include local keywords that target the right customers. In terms of images, consider the user experience again.

It is also important to take advantage of the real estate marketplaces that are out there. Think Zillow, Trulia, and Redfin, to name a few. When it comes to marketing and SEO for real estate agents, every little bit helps. Ultimately, it’s about growing your business over time and reaching new customers.

4)  Hiring a Real Estate SEO Expert

As an agent, you may already be capable of your daily tasks. This may mean that real estate SEO is too much to handle as website optimization can be time consuming and tedious. If you have the relevant experience and knowledge for real estate agent SEO, you may be able to tackle this on your own. But for those who don’t have the time and/or experience, it may be worth the investment to find an SEO specialist like IndeedSEO who can perform an SEO audit of your site. However you accomplish this, real estate SEO is paramount to a thriving company.