Cryptocurrency is a growing industry and so are the businesses surrounding it. To gain an edge in the competitive market, you need to implement SEO for your crypto website. Cryptocurrency SEO becomes important to increase ranking, drive traffic and increase sales.
You need to take advantage of on-page SEO, off-page SEO and technical SEO to see the desired results on your website. In this article, we are going to talk about SEO strategy for crypto and blockchain websites along with 10 best ways of optimization.
What is Crypto SEO?
Cryptocurrency SEO helps you get more traffic from users in the crypto industry to increase customers, awareness and sales. An effective SEO strategy for your crypto business will help you promote your company's products and services to your target audience and drive high-quality traffic to your site.
Key pillars of crypto website SEO to get the most out of it:
Technical SEO for Blockchain Websites
The primary goal of technical SEO is how Google crawls the pages. This is back-end work that helps fine-tune important elements on the site to make it perform better so that search engines can more easily crawl your pages. Setting up important elements to ensure that your site performs optimally and that search engines can easily crawl your pages.
Important tools for technical SEO include:
domain age
domain strength
no plagiarism
url structure
no dash domain
301 redirect
Canonicalization
website speed
mobile friendly
site navigation
On-Page SEO for Crypto Websites
On-page SEO is important for optimizing your pages for search engines. If your site is aligned with the best Technical SEO practices, it will be easier for you to rank on search engines.
On-page SEO focuses on the following areas such as:
keyword research
page mapping
Meta Description
Page headline
image optimization
SEO friendly URL
content optimization
Call-to-action (CTA)
user interface
Off-page SEO for crypto websites
Off-page SEO deals with link strategy and other external areas that can affect your website ranking. Link building strategy has been proven to help build authority in the eyes of search engines and drive traffic to your website from relevant linked sources.
Off-Page SEO Covers:
Backlinking, social media engagement
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