As a real estate agent, you wear many hats depending on the angle from which someone looks at you. The property owner trusts you to give them the best offer for their property while the buyer relies on you to find the property of their dreams. As a businessperson, you have a goal to make the best out of every opportunity and get a good commission.


In order to keep all parts moving and get everybody what they want, you need to do more than work on listing lead generation. You must possess the qualities and traits below to ensure that you stay above your competitors.

Ability to Connect

The most important thing you can do to grow your business is to connect with the right people. In real estate, networking isn’t optional, because after all, there is no real estate business without people who are selling or buying.


It is by meeting up with new people, going to new places, or participating in public forums that you will meet prospects and get listing lead generation ideas. You can find out where your potential customers frequent, for example, membership group meetings, charity events, and industry seminars, and build relationships.


While you’re at it, don’t limit yourself to potential leads. You should also be able to connect with other agents. Help those venturing into the business and seek advice from experienced ones.

Excellent Negotiating Skills

The real estate business involves a lot of persuasion and negotiating. As an agent, you have to negotiate the selling price, the listing price, and your commission to arrive at the best deal for all parties involved.


This also involves the ability to read situations and respond accordingly. For example, you should know when to give in for you or your client’s benefit and when to walk away from a deal that is not worth it. The real estate business is very competitive and a realtor with great negotiating skills stands to attract more seller leads and better deals than their competitors.

Great Communication Skills

Any job that involves a lot of negotiating means communicating effectively. The way a realtor communicates affects their ability to close a deal. Clear and concise messages are essential, whether they are explaining the buying process to a first-time buyer, marketing to prospects, or making an offer to a potential buyer.


A real estate agent should provide clear feedback to their clients whether through phone calls, emails, or documents. Notably, communication is more than passing information and telling others what you think or know. It also involves paying attention and actively listening to your clients’ concerns, doubts, questions, and opinions and responding in a reassuring way.


Great agents should be up to date with the latest trends in the real estate industry as well as having knowledge about the neighborhoods they work in. This will make it easier for them to answer real estate-related questions and acquaint their prospects with everything they need to know about the properties they represent.


Having detailed knowledge of the industry will also help them strike the best deals for all parties and also identify the seller leads worth following up.