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NEW QUESTION 48
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? (Choose three.)

A. Authenticate email sending to distinguish it from spammers.B. Encourage subscribers to add the company's sending domain to their address books.C. Ensure the spam complaint rate is between 1% and 3%.D. Purchase lists from companies that guarantee users have opted in.E. Purge old or inactive email addresses.

Answer: A,B,E

Explanation:
Explanation/Reference:

 

NEW QUESTION 49
How can AMP script customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user's viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process.
1. Northern Train Outfitters wants to display different content
areas based on the subscriber data.
What can be used to accomplish
this? Choose 2 answers

A. Profile MappingB. AMP scriptC. Personalization StringsD. Dynamic Content

Answer: B,D

 

NEW QUESTION 50
Northern Trail Outfitters is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over lists?
Choose 3 answers

A. Journey Builder will be used.B. They have fewer than 15 data points.C. They are storing product and store data.D. They have fewer than 250,000 subscribers.E. Flexible data storage is needed.

Answer: A,C,E

 

NEW QUESTION 51
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