Design is a significant element of showcasing your brand’s soul. Capturing that brand essence means staying mindful when approaching a design project, instead of only incorporating elements that are trendy or that you personally prefer. Colors, images, shapes and styles may work for one organization, but not necessarily for another with a different personality.
As an Art Director at Inspire Agency, I work with a variety of clients with varying personalities and preferences. Here are five ways that I try to stay mindful when approaching each project.
Also, don’t throw out past drafts for other clients that were ultimately rejected. You can pull up past designs that weren’t used but might be a good fit for something you’re current working on. A few tweaks can customize them for your current client, and the hard part, that upfront legwork of designing from scratch, is already done.
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