Brand discovery charts the course for your company’s future by answering key questions about your business: Who are we? What do we want to be? What do other people say or feel about us?
Deconstructing your goals and discovering your core values, defining the solutions you offer, and codifying how you measure success lead to answers for those first two questions. Then answer the third by finding out what other people say about you through market research, gathering feedback from prospective customers and the public, and internal focus groups. This also helps identify your organization’s perceived core strengths and weaknesses, both internally and externally.
With that research complete, you can create a winning brand strategy that aligns your goals with your marketing strategy. It guides the creation of your visual identity and how you’ll project a strong, trusted and authoritative brand identity. All this leads to future growth by attracting and retaining loyal customers and clients.
At Inspire Agency, brand discovery is one of the first strategic actions we take for new clients. That’s because one of our core values is that each of our clients has a brand that is special, distinct, and has the ability to move others. The Inspire Way always begins with Inquire: learning as much as we can about our clients and their competitors through workshops, detailed audits, social media listening and marketing research.
Contact us to learn how we can take The Inspire Way and how we can lead a brand discovery process that creates Inspiring marketing and content strategies for your brand.
