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NEW QUESTION 26
Fill in the blanks:
The main purpose of personas and___________is to identify user needs and make it easier for designers, developers and other stakeholders to understand who the users are, what they do, what their obstacles are, and to facilitate discussions within the design team.

Answer:

Explanation:
1. as-is scenarios
As-is scenario
A narrative text description of the procedure a specific user currently follows to complete one or more tasks.
Notes:
1. The specific user in the scenario is often a persona.
2. As-is scenarios are created by a user experience professional based on results from observation and contextual interviews.
3. As-is scenarios are a suitable basis for developing personas as thinking about users in their current context of use involves thinking about what they want to do, and thinking about activities involves thinking about who will be undertaking them.
4. As-is scenarios are reviewed by users to detect misunderstandings that may have occurred during contextual interview.

 

NEW QUESTION 27
Which two of the following statements about user needs are correct?

A. User needs are used to write good error messagesB. User needs are identical to user goalsC. User needs are part of the information architectureD. User needs are always expressed from the user's point of viewE. User needs are always quantifiedF. User needs for a user group may differ from user needs for another user group with the same context of use

Answer: F

Explanation:
Explanation
The context of use is described in user group profiles and personas (who are the users), as-is scenarios (how do users currently do tasks), task models (details about what the tasks are) and user journey maps (how users interact with the interactive system and the organisation providing it).
A user group profile is a generalised description of a collection of users with the same or similar personal characteristics and context of use related to the interactive system.
A persona is a description of a fictitious but realistic user and what he or she intends to do when using the interactive system.
An as-is scenario is a narrative text description of the procedure a specific user currently follows to complete one or more tasks, A task model is a list of subtasks for each task which the user has to complete to reach their goals. Task models help the design team to design the right solution for each task. User journey maps provide an overview of the touchpoints where users interact with the interactive system and the organisation providing the interactive system. They help stakeholders and user experience professionals understand and optimise the user experience.
The main purpose of personas and as-is scenarios is to identify user needs and make it easier for designers, developers and other stakeholders to understand who the users are, what they do, what their obstacles are, and to facilitate discussions within the design team.

 

NEW QUESTION 28
Which two of the following are frequently used usability evaluation methods?

A. Heuristic evaluationB. Information architecture analysis through card sortingC. Remote usability testingD. Creating personasE. Creating a storyboardF. Contextual interviews

Answer: A,C

 

NEW QUESTION 29
Which one of the following usability findings, on a website that sells train tickets, indicates a problem with satisfaction?

A. Users liked the modern look of the websiteB. Users with limited vision spent a lot of time reading the tiny fonts used on the websiteC. Only 2 out of 12 users were able to figure out how to obtain a refund for a ticket that they had purchased previouslyD. When asked to purchase tickets to Worcester, about 25% of the users gave up because they were unable to spell Worcester correctly and the search for station names was not error tolerantE. Users spontaneously said that they considered the animated ads that appear in the right-hand side of most pages annoyingF. All users were able to purchase return tickets from Oxford to London very quickly

Answer: E

Explanation:
Explanation
Satisfaction
The extent to which the user's physical, cognitive and emotional responses that result from the use of an interactive system meet the user's needs and expectations.
Notes:
1. Effectiveness and efficiency may influence satisfaction. For example, low effectiveness or low efficiency may lead to low satisfaction. Satisfaction may influence effectiveness and efficiency. For example, frustration may cause users to quit a task, which influences effectiveness.
2. Satisfaction is often measured using a questionnaire. See the examples in the definition of questionnaire.
3. The difference between satisfaction and user experience is that satisfaction results from use, while user experience results from discovering, adopting and using the interactive system, through to final use and recollections of use. In addition, user experience can be influenced by more than just use, for example brand image, price and opinion of others, but it is still related to actual or imagined use.

 

NEW QUESTION 30
Which two of the following are considered stakeholders but NOT users of a car rental website?

A. An accounts administrator who receives an email invoice for a reservation from the car rental websiteB. A marketing executive who is running a "10% off car insurance" promotion on the car reservation website, for all users who reserve a car directly through the websiteC. A call centre employee who is using the car rental website to reserve cars on behalf of a customerD. A trainer who is teaching staff at a call centre how to use the car rental websiteE. A customer who contacts a call centre employee and asks them to reserve a car for them on the car rental websiteF. A designer who is responsible for the user interface design of the car rental website *

Answer: B,F

Explanation:
Explanation
Stakeholders may or may not be users. Stakeholders are not considered to be users if they are affected by an interactive system but don't interact with it or use its output.
Examples of stakeholders who are not users:
1. The non-technical managers of a team of technical users.
2. People affected by the noise produced by an interactive system.
3. Marketers affected by the impact of the use of the interactive system on the brand.
Examples:
1. A customer (user) uses a car reservation website to make a reservation - The customer is a primary user of the system.
2. A customer (user) calls the reservation centre where a customer service representative uses the same system to make the reservation for them -The customer is an indirect user of the system.

 

NEW QUESTION 31
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